Thursday, 11 July 2024
Russell Crowe, Ronan Keating and Ryan Tubridy amongst the celebrity investors who attended the official opening of new €1 million Brand Home for The Muff Liquor Company in the village of Muff in Co. Donegal.
The opening of the new brand home for The Muff Liquor Company in the village of Muff in Co. Donegal was attended by celebrity investors in the company including Russell Crowe, Ronan Keating and Ryan Tubridy.
Investors Ed Sheeran and Jimmy Carr sent good wishes to the launch event. They were unable to attend in person today but plan to visit the new facility in the coming months.
The Muff Liquor Company was founded in 2017 near Muff on the Inishowen peninsula in County Donegal. The company was established by local entrepreneur Laura Bonner. The company launched its first product in early 2018 and now boasts a portfolio of award-winning spirits including Vodka & Gin which are potato based as well as a peated Irish whiskey.
The company also announced that it has received an initial order for 30,000 cases of spirts for the US market from its new distributor in the US, The Lucas Bols Company.
Lucas Bols is one of the leading cocktail and spirits players in the worldwide cocktail market and signed with the company in April of this year. The deal gives the Lucas Bols Company exclusive rights to import and distribute Muff Liquor products in the United States of America.
Speaking today Laura Bonner, CEO and founder of The Muff Liquor Company said: “We are thrilled to welcome Russell, Ryan and Ronan to our new brand home in Muff. Together with Ed (Sheeran) and Jimmy (Carr) they have been wonderful supports of the company and I know they share our passion for creating a genuinely world-class spirit company.”
Bonner also welcomed confirmation of the first order for the US market of 30,000 cases; “We are getting ready for a big push in the US market later this year and this first order is a huge statement of the confidence by The Lucas Bols Company in our brand. We have exciting plans for the US market in the second half of this year.”
