Introducing the Donegal - Ireland’s DNA, clothing range
In April 2021 a new place brand for Donegal was introduced to promote the region as a great place to live, work, invest, explore and study.
The design which visually communicates a fingerprint to symbolise the county’s unique DNA, collectively represents a number of Donegal’s distinct assets, from its rich heritage and strong Diaspora connections to contemporary digital and innovation. The tagline, Ireland’s DNA, highlights that the best aspects of Ireland, from inspiring landscape to our warm and welcoming people, can all be found in Donegal.
In partnership with O’Neill’s leisurewear we have launched a range of clothing, available in participating retailers across Donegal, so you can now proudly showcase your Donegal DNA!