A new campaign by the Local Enterprise Offices, launched by the Tánaiste Leo Varadkar today, is asking consumers to look local when they are shopping for products, services and experiences this Summer. The Look for Local campaign, supported by Enterprise Ireland and the Local Authorities, aims to raise awareness of the benefit of spending in your local area.
The Local Enterprise Office’s “Look for Local” campaign, which is funded by the Department of Enterprise, Trade and Employment, in partnership with Enterprise Ireland and the local authorities, will run across the summer on national, local and online / digital media and will promote small businesses across the country and the benefit of spending with them.
Research that was carried out as part of the first Look for Local campaign in November 2020 showed that Irish consumers were 83% more likely to look local for products and services in 2021. This campaign aims to strengthen that sentiment and to educate consumers on the domino effect that local spending has throughout their community. Every €10 spent locally on Irish products generates more than €40 of benefit to the local community in terms of employment*.
The Tánaiste Leo Varadkar, said:
"It’s more important than ever to look for local and support the small businesses in your community. Whether you’re thinking of buying a gift, new clothes, a service of some sort – whatever it is, your local business would be delighted with your custom.
"It’s wonderful to see so many small businesses reopen recently, after what has been an exceptionally difficult period and as our vaccine programme ramps up further, we hope to see many more open their doors.
"Thank you to our Local Enterprise Offices for all they have done to help companies over the last 16 months. No matter what challenge your business is facing, your nearest LEO is on hand with advice and financial support.
"We’re hoping for a really busy summer for our small businesses across the country. Over one million people are employed by a small business in Ireland more than the public sector and multi-nationals combined. I encourage everyone to support these jobs and look for local in their own community."